January 30: Green Fashion Revolution

From Sun Star Cebu

METRO Manila’s top young creative talents are poised to battle it out and paint the town green with an exciting mix of today’s most stunning and sustainable fashion designs at the Aboitiz Green Fashion Revolution on Jan. 30.

An annual favorite within Cebu’s college fashion circuit for the past four years, the Aboitiz Green Fashion Revolution with the theme Ecouture: Greener Design for a Better World is being staged in Manila for the first time this year.

Hitting the runway at the SMX Convention Center Aura this Saturday are the designs from three schools: Asia Pacific College, De La Salle-College of Saint Benilde, and University of the Philippines-Diliman. These designs will be judged by some of the country’s eminent fashion icons: topnotch designers Ma. Rosanna Ocampo and Ito Curata, Philippine Tatler’s Mia Borromeo and People Asia’s Paolo de la Cruz, Celia Elumba of the Philippine Textile Research Institute, and Aboitiz Equity Ventures Inc.’s Melissa Aboitiz-Elizalde.

For Aboitiz Foundation chairman Erramon I. Aboitiz, the program has been successful in providing a platform for the youth to celebrate their creative talent while pushing for a timely environmental mindset. “Aboitiz Green Fashion Revolution is an initiative under our Wealth on Waste Program that promotes creative recycling of waste materials after their useful life. This is part of how we in the Aboitiz Group live out our sustainability mindset: that we can do well by doing good, always making the right long-term decisions that balance the interests of people, planet and profit,” Aboitiz said.

Aboitiz also shared that the designers have repurposed an estimated 200 kilograms of waste material from various Aboitiz business units for their various collections. This year’s participants will battle for Best Clothing Design, Best Accessories Design, Best Bag Design and Best Footwear Design. On top of the grand prize, winners will get to implement a corporate social responsibility (CSR) project for their chosen beneficiary.

Aboitiz Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011 and was first staged in 2012 under the auspices of the Aboitiz Foundation. Since then, it has been challenging students to create clothing, footwear and accessories that make use of recycled materials and highlight the importance of the three Rs—reduce, reuse and recycle.



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